SAMAN KESH
Art Department / Artcamp
For this project, Art Camp was responsible for the Production Design, overseeing the visual development, environmental design, and artistic direction throughout the commercial.
The work focused on creating environments that aligned with the emotional tone of the story through carefully considered set design, color palettes, materials, props, and visual details.
Every element was developed to function as part of the narrative rather than simply as a backdrop.
Working within a limited preparation schedule and a range of production requirements, the project provided an opportunity to develop and refine details across multiple scales, from the overall environment down to the smallest elements within each frame.
YouTube (Samsung Official) / Digital Platforms / Live Keynote
Commercial / High-Tech Product Reveal / Sci-Fi
Introducing Galaxy Watch8 is a commercial film that presents the Samsung Galaxy Watch8 through a cinematic storytelling approach, placing emphasis on atmosphere, emotion, and visual detail rather than a direct product demonstration.
The film connects technology with everyday life through carefully designed environments, color palettes, and artistic elements that support the narrative throughout each scene.With a visually driven approach and close attention to environmental detail, every element within the frame contributes to the mood and overall experience of the story as it unfolds.
SAMAN KESH
Art Department / Artcamp
For this project, Art Camp was responsible for the Production Design, overseeing the visual development, environmental design, and artistic direction throughout the commercial.
The work focused on creating environments that aligned with the emotional tone of the story through carefully considered set design, color palettes, materials, props, and visual details.
Every element was developed to function as part of the narrative rather than simply as a backdrop.
Working within a limited preparation schedule and a range of production requirements, the project provided an opportunity to develop and refine details across multiple scales, from the overall environment down to the smallest elements within each frame.
YouTube (Samsung Official) / Digital Platforms / Live Keynote
Commercial / High-Tech Product Reveal / Sci-Fi
Introducing Galaxy Watch8 is a commercial film that presents the Samsung Galaxy Watch8 through a cinematic storytelling approach, placing emphasis on atmosphere, emotion, and visual detail rather than a direct product demonstration.
The film connects technology with everyday life through carefully designed environments, color palettes, and artistic elements that support the narrative throughout each scene.With a visually driven approach and close attention to environmental detail, every element within the frame contributes to the mood and overall experience of the story as it unfolds.
SAMAN KESH
Art Department / Artcamp
For this project, Art Camp was responsible for the Production Design, overseeing the visual development, environmental design, and artistic direction throughout the commercial.
The work focused on creating environments that aligned with the emotional tone of the story through carefully considered set design, color palettes, materials, props, and visual details.
Every element was developed to function as part of the narrative rather than simply as a backdrop.
Working within a limited preparation schedule and a range of production requirements, the project provided an opportunity to develop and refine details across multiple scales, from the overall environment down to the smallest elements within each frame.
YouTube (Samsung Official) / Digital Platforms / Live Keynote
Commercial / High-Tech Product Reveal / Sci-Fi
Introducing Galaxy Watch8 is a commercial film that presents the Samsung Galaxy Watch8 through a cinematic storytelling approach, placing emphasis on atmosphere, emotion, and visual detail rather than a direct product demonstration.
The film connects technology with everyday life through carefully designed environments, color palettes, and artistic elements that support the narrative throughout each scene.With a visually driven approach and close attention to environmental detail, every element within the frame contributes to the mood and overall experience of the story as it unfolds.